Public Relations

This is an introduction to the concepts, theories and, shifting paradigms of public relations as a profession. As a branch of management, the course endeavors to bring purpose and leaning, and bring people together to understanding. The emphasis includes; the nature of public relations, corporate reputation, media relations, audio-visuals, employer-employee relations, corporate social responsibility programmes and sponsorship.

E-commerce

The course covers foundations of e-commerce, Benefits, Driving forces, impact, retailing in e-commerce, direct marketing, online customer service, internet consumers and market research, Consumer Behaviour model, decision making, Advertising in electronic commerce, various forms of e-commerce, Electronic payment systems, e-Commerce security, e-commerce strategy and implementation, global and other issues in EC. Students to analyze existing e-business and e-commerce projects and recognize their strengths and weaknesses taking lessons learned into account when formulating their own plans for new and expanding e-commerce.

Advertising and promotions

The areas covered in this course will include the role of marketing communication in the advertising, promotion, media planning and selection, sales promotion techniques and procedures, direct marketing and product placement, packaging and its role in advertising, planning and implementing successful advertising and campaigns, evaluation of advertising effectiveness, advertising and promotion budgeting, creative strategies, appeals, legal and ethical issues in advertising and managing advertising agencies.

Service Marketing

This is an introduction to the concepts, theories and, shifting paradigms of public relations as a profession. As a branch of management, the course endeavors to bring purpose and leaning, and bring people together to understanding. The emphasis includes; the nature of public relations, corporate reputation, media relations, audio-visuals, employer-employee relations, corporate social responsibility programmes and sponsorship.

Strategic Marketing

International Business Environment

This course is a survey of the world in which international business is conducted, including economic relations among nations, and environmental factors that affect business operations within different nations. It is a study of how the business operates within the political, legal, social, cultural, economic, and technological environment; its relationship to government agencies and government controls, and how business relates its activities to various problems and ethical issues. Topics include international trade and trade restrictions, the balance of payments (BOP), the international monetary systems, and the operations of the multinational company.

International Marketing